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Why didn't the Democrats accomplish more right after the 2006 elections that gave them control of Congress? It wasn't just that they didn't have votes to override a presidential veto or block a filibuster. They didn't use their mandate to substantially change how the public--and the media-- thought about issues. They just tried to be rational, to devise programs to fit people's interests and the polls. Because there was little understanding of the brain, there was no campaign to change brains. Indeed, the very idea of "changing brains" sounds a little sinister to progressives-- a kind of Frankenstein image comes to mind. It sounds Machiavellian to liberals, like what the Republicans do. But "changing minds" in any deep way always requires changing brains. Once you understand a bit more about how brains work, you will understand that politics is very much about changing brains-- and that it can be highly moral and not the least bit sinister or underhanded.
George Lakoff The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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Why didn't the Democrats accomplish more right after the 2006 elections that gave them control of Congress? It wasn't just that they didn't have votes to override a presidential veto or block a filibuster. They didn't use their mandate to substantially change how the public--and the media-- thought about issues. They just tried to be rational, to devise programs to fit people's interests and the polls. Because there was little understanding of the brain, there was no campaign to change brains. Indeed, the very idea of "changing brains" sounds a little sinister to progressives-- a kind of Frankenstein image comes to mind. It sounds Machiavellian to liberals, like what the Republicans do. But "changing minds" in any deep way always requires changing brains. Once you understand a bit more about how brains work, you will understand that politics is very much about changing brains-- and that it can be highly moral and not the least bit sinister or underhanded.
GL
George Lakoff

The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

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When we understand all that constitutes the cognitive unconscious, our understanding of the nature of consciousness is vastly enlarged. Consciousness goes way beyond mere awareness of something, beyond the mere experience of qualia, beyond the awareness that you are aware, and beyond the multiple takes on immediate experience provided by various centers of the brain. Consciousness certainly involves all of the above plus the immeasurably vaster constitutive framework provided by the cognitive unconscious, which must be operating for us to be aware of anything at all.

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