Quote preview background for Douglas Rushkoff
Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.
Douglas Rushkoff
Turn into a Quote Card

Quote Detail

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.

Quick Answer

What this quote page tells you

This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.

Related Quotes

More quote cards from the same area

"

The Earth's health is the only standard that is all-encompassing enough to overcome the ethnic, cultural, religious, and national tensions that are rending the world asunder. Only the Earth can become the central axis around which which world peace can be spun, for no religion is more compelling, no single nation larger, and no peoples older than the Earth itself. For that to happen, the collective human consciousness must expand enough so that our highest identification is as Earth-Humans.

IL
Ilchi Lee

Magos Dream: Meeting with the Soul of the Earth