It is one thing to be clever and another to be wise.
Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, __ocial media_ in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won__ end up certifying anyone in much of anything.
Social Media ROI: Managing and measuring social media efforts in your organization
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Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, __ocial media_ in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won__ end up certifying anyone in much of anything.
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Like all failed experiments, that one taught me something I didn__ expect: one key ingredient of so-called experience is the delusional faith that it is unique and special, that those included in it are privileged and those excluded from it are missing out.