Quote preview background for Sheena Iyengar
Like the swimming rats in Richter__ experiment, we can survive for only so long without solid ground beneath our feet; if the choices aren__ real, sooner or later we will go under. It__ important, therefore, that we examine our assumptions about choice and that we openly discuss how, when and why it falls short.
Sheena Iyengar The Art of Choosing
Turn into a Quote Card

Quote Detail

Like the swimming rats in Richter__ experiment, we can survive for only so long without solid ground beneath our feet; if the choices aren__ real, sooner or later we will go under. It__ important, therefore, that we examine our assumptions about choice and that we openly discuss how, when and why it falls short.
SI
Sheena Iyengar

The Art of Choosing

Quick Answer

What this quote page tells you

This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.

Related Quotes

More quote cards from the same area