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When the marketplace became crowded with scores of similar products that mostly did what they were supposed to do, companies focused less on selling that product, and more on selling you a relationship with the product, and a means of announcing your own identity.
Gregory C. Carlson Sold on Language: How Advertisers Talk to You and What This Says about You
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When the marketplace became crowded with scores of similar products that mostly did what they were supposed to do, companies focused less on selling that product, and more on selling you a relationship with the product, and a means of announcing your own identity.
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Gregory C. Carlson

Sold on Language: How Advertisers Talk to You and What This Says about You

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The mystery of this courage of Bauer__ is Hegel__ Phenomenology. As Hegel here puts self-consciousness in the place of man, the most varied human reality appears only as a definite form, as a determination of self-consciousness. But a mere determination of self-consciousness is a __ure category,_ a mere __hought_ which I can consequently also abolish in __ure_ thought and overcome through pure thought. In Hegel__ Phenomenology the material, perceptible, objective bases of the various estranged forms of human self-consciousness are left as they are. Thus the whole destructive work results in the most conservative philosophy because it thinks it has overcome the objective world, the sensuously real world, by merely transforming it into a __hing of thought_ a mere determination of self-consciousness and can therefore dissolve its opponent, which has become ethereal, in the __ther of pure thought._ Phenomenology is therefore quite logical when in the end it replaces human reality by __bsolute Knowledge___nowledge, because this is the only mode of existence of self-consciousness, because self-consciousness is considered as the only mode of existence of man; absolute knowledge for the very reason that self-consciousness knows itself alone and is no more disturbed by any objective world. Hegel makes man the man of self-consciousness instead of making self-consciousness the self-consciousness of man, of real man, man living in a real objective world and determined by that world. He stands the world on its head and can therefore dissolve in the head all the limitations which naturally remain in existence for evil sensuousness, for real man. Besides, everything which betrays the limitations of general self-consciousness__ll sensuousness, reality, individuality of men and of their world__ecessarily rates for him as a limit. The whole of Phenomenology is intended to prove that self-consciousness is the only reality and all reality.

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Karl Marx

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Mind emerges from matter and life at an empirical level, but at a transcendental level every form or structure is necessarily also a form or structure disclosed by consciousness. With this reversal one passes from the natural attitude of the scientist to the transcendental phenomenological attitude (which, according to phenomenology, is the properly philosophical attitude).

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Evan Thompson

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The Christmas presents once opened are Not So Much Fun as they were while we were in the process of examining, lifting, shaking, thinking about, and opening them. Three hundred sixty-five days later, we try again and find that the same thing has happened. Each time the goal is reached, it becomes Not So Much Fun, and we're off to reach the next one, then the next one, then the next.That doesn't mean that the goals we have don't count. They do, mostly because they cause us to go through the process and it's the process that makes us wise, happy, or whatever. If we do things in the wrong sort of way, it makes us miserable, angry, confused, and things like that. The goal has to be right for us, and it has to be beneficial, in order to ensure a beneficial process. But aside from that, it's really the process that's important.