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You can be a French Canadian or an English Canadian but not a Canadian. We know how to live without an identity and this is one of our marvellous resources.
Marshall McLuhan
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You can be a French Canadian or an English Canadian but not a Canadian. We know how to live without an identity and this is one of our marvellous resources.

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Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achieving such a ratio or proportion in their sense lives but are wired for fixed wave lengths, as it were, having infallibility in their own area of experience. Consciousness, complex and subtle, can be impaired or ended by a mere stepping-up or dimming-down of any one sense intensity, which is the procedure in hypnosis. And the intensification of one sense by a new medium can hypnotize an entire community.

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Marshall McLuhan

Understanding Media: The Extensions of Man

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People never like pollution, it has become very wrong to like pollution at all. But just like there are good and bad things about people, there are good and bad things about pollution. If people were pollution we would get rid of anyone who was different, anyone who was considered an inconvenience_ but we__ be getting rid of a life, a lot of lives_ because we didn__ like them. If pollution was a person would we still be trying to get rid of it? Would we have environmentalists still complaining and protesting and trying to get rid of all pollution?