Don't you know there's another bubble as well? An expectations bubble. Bigger houses, private planes, yachts... stupid salaries and bonuses. People come to desire these things and expect them. But the expectations bubble will burst as well, as all bubbles do.

Take a stand; go for the right choice. Don't just sit for anything; stand for something. Be specific because sometimes, when the meaning is not clear, there us absolutely no meaning!

When the way is not clear, there is absolutely no way. "Wrong choices" are unarguably "no choices".

No company has a culture, every company is a culture

We are given these niches, small worlds of our own populated by only a handful, where we feel understood. Our bubble worlds bump into innumerable others daily, but there is so little cause to allow their integrity to be breached.

When we think about the future, we hope for a future of progress. That progress can take one of two forms. Horizontal or extensive progress means copying things that work__oing from 1 to n. Horizontal progress is easy to imagine because we already know what it looks like. Vertical or intensive progress means doing new things__oing from 0 to 1. Vertical progress is harder to imagine because it requires doing something nobody else has ever done. If you take one typewriter and build 100, you have made horizontal progress. If you have a typewriter and build a word processor, you have made vertical progress.