Quote preview background for Seth Godin
The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that's all it can do. All the squirrel has is a lizard brain.The only correct answer to 'Why did the chicken cross the road?' is 'Because it's lizard brain told it to.' Wild animals are wild because the only brain they posses is a lizard brain.The lizard brain is not merely a concept. It's real, and it's living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.The lizard brain is the reason you're afraid, the reason you don't do all the art you can, the reason you don't ship when you can. The lizard brain is the source of the resistance.
Seth Godin Linchpin: Are You Indispensable?
Turn into a Quote Card

Quote Detail

The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that's all it can do. All the squirrel has is a lizard brain.The only correct answer to 'Why did the chicken cross the road?' is 'Because it's lizard brain told it to.' Wild animals are wild because the only brain they posses is a lizard brain.The lizard brain is not merely a concept. It's real, and it's living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.The lizard brain is the reason you're afraid, the reason you don't do all the art you can, the reason you don't ship when you can. The lizard brain is the source of the resistance.
SG
Seth Godin

Linchpin: Are You Indispensable?

Quick Answer

What this quote page tells you

This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.

Related Quotes

More quote cards from the same area

"

Longche willed himself to change into his true vampire form. As the helpless vampire watched the transformation, it started screaming. It was still screaming when Longche's rows of razor-sharp teeth sank into its throat. It had been thousands of years since he had drunk the blood of vampires. With each creature he consumed, he could feel himself growing stronger.Growing stronger - and growing closer to the Dark Mother, who was waiting to exact a terrible revenge upon him.

AK
Alan Kinross

Longinus the Vampire