Richie Norton

There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients.

It__ really simple. Sell high-value stuff to people who value high-value stuff.

Don__ sell based on inventory. Inventory based on who you want to sell.

Say no to everything, so you can say yes to the one thing.

All too often people pretend to be professional. "Professionalism" is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro.

Simplicity is complex. It's never simple to keep things simple. Simple solutions require the most advanced thinking.

Life experience is the new work experience.

Rule 1: Be kind.Rule 2: Don't be a doormat when they step on you.Kindness and sticking up for yourself go hand in hand if you want happiness.