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The desire for high status is never stronger than in situations where "ordinary" life fails to answer a median need for dignity and comfort.
Alain de Botton Status Anxiety
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The desire for high status is never stronger than in situations where "ordinary" life fails to answer a median need for dignity and comfort.
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Alain de Botton

Status Anxiety

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However powerful our technology and complex our corporations, the most remarkable feature of the modern working world may in the end be internal, consisting in an aspect of our mentalities: in the widely held belief that our work should make us happy. All societies have had work at their centre; ours is the first to suggest that it could be something more than a punishment or a penance. Ours is the first to imply that we should seek to work even in the absence of a financial imperative.

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Some people think they can find satisfaction in good food, fine clothes, lively music, and sexual pleasure. However, when they have all these things, they are not satisfied. They realize happiness is not simply having their material needs met. Thus, society has set up a system of rewards that go beyond material goods. These include titles, social recognition, status, and political power, all wrapped up in a package called self-fulfillment. Attracted by these prizes and goaded on by social pressure, people spend their short lives tiring body and mind to chase after these goals. Perhaps this gives them the feeling that they have achieved something in their lives, but in reality they have sacrificed a lot in life. They can no longer see, hear, act, feel, or think from their hearts. Everything they do is dictated by whether it can get them social gains. In the end, they've spent their lives following other people's demands and never lived a life of their own. How different is this from the life of a slave or a prisoner?

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I spit on your happiness! I spit on your idea of life--that life that must go on, come what may. You are all like dogs that lick everything they smell. You with your promise of a humdrum happiness--provided a person doesn't ask much of life. I want everything of life, I do; and I want it now! I want it total, complete: otherwise I reject it! I will not be moderate. I will not be satisfied with the bit of cake you offer me if I promise to be a good little girl. I want to be sure of everything this very day; sure that everything will be as beautiful as when I was a little girl. If not, I want to die!