We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.

An indoor man eats nothing, except that which is prepared and served by his mother with lots of insults, an outdoor man eats that which he buys, prepares, served and eaten with lots of respect.

So far, therefore, as the science of exchange relates to the advantage of one of the exchanging persons only, it is founded on the ignorance or incapacity of the opposite person. . . . It is therefore a science founded on nescience. . . . This science, alone of sciences, must, by all available means, promulgate and prolong its opposite nescience. . . . It is therefore peculiarly and alone science of darkness.

Some are in tune with the swanky, but not in tune with themselves. Their desire has become the desire of the others ('''Buying now. Dying later''')

We have created a manic world nauseous with the pursuit of material wealth. Many also bear their cross of imagined deprivation, while their fellow human beings remain paralyzed by real poverty. We drown in the thick sweetness of our sensual excess, and our shameless opulence, while our discontent souls suffocate in the arid wasteland of spiritual deprivation.