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Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Francois-Henri Pinault
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Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

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[Lizzie Bennington to a reporter who has asked for her opinion about Jack Archer's celebrated thighs.] __hen you come back from a set down and bring the match to a final set tiebreak and are a point away from winning the match, only to have what looks like an extremely fit player call a time out because of a cramp and then watch that player sit back and casually converse and laugh while you do your best to keep your mental focus and your body moving so you don__ grow cold and cramp yourself, I hardly think you__ concern yourself with his burgeoning manhood, let alone his thighs!