Quote preview background for Noam Chomsky
In accordance with the prevailing conceptions in the U.S., there is no infringement on democracy if a few corporations control the information system: in fact, that is the essence of democracy. In the Annals of the American Academy of Political and Social Science, the leading figure of the public relations industry, Edward Bernays, explains that __he very essence of the democratic process_ is __he freedom to persuade and suggest,_ what he calls __he engineering of consent._ __ leader,_ he continues, __requently cannot wait for the people to arrive at even general understanding _ Democratic leaders must play their part in _ engineering _ consent to socially constructive goals and values,_ applying __cientific principles and tried practices to the task of getting people to support ideas and programs_; and although it remains unsaid, it is evident enough that those who control resources will be in a position to judge what is __ocially constructive,_ to engineer consent through the media, and to implement policy through the mechanisms of the state. If the freedom to persuade happens to be concentrated in a few hands, we must recognize that such is the nature of a free society.
Noam Chomsky Necessary Illusions: Thought Control in Democratic Societies
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In accordance with the prevailing conceptions in the U.S., there is no infringement on democracy if a few corporations control the information system: in fact, that is the essence of democracy. In the Annals of the American Academy of Political and Social Science, the leading figure of the public relations industry, Edward Bernays, explains that __he very essence of the democratic process_ is __he freedom to persuade and suggest,_ what he calls __he engineering of consent._ __ leader,_ he continues, __requently cannot wait for the people to arrive at even general understanding _ Democratic leaders must play their part in _ engineering _ consent to socially constructive goals and values,_ applying __cientific principles and tried practices to the task of getting people to support ideas and programs_; and although it remains unsaid, it is evident enough that those who control resources will be in a position to judge what is __ocially constructive,_ to engineer consent through the media, and to implement policy through the mechanisms of the state. If the freedom to persuade happens to be concentrated in a few hands, we must recognize that such is the nature of a free society.

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