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[W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an effective combination of garments, social sense, and bodily performance.
James Ferguson Expectations of Modernity: Myths and Meanings of Urban Life on the Zambian Copperbelt
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[W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an effective combination of garments, social sense, and bodily performance.
JF
James Ferguson

Expectations of Modernity: Myths and Meanings of Urban Life on the Zambian Copperbelt

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