anthropology

The classical anthropological question, What is man?_"how like an angel, this quintessence of dust!"__s not now asked by anthropologists. Instead, they commence with a chapter on Physical Anthropology and then forget the whole topic and go on to Culture.

Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbolic cultural meanings and practices, information garnered from those who do not like something is also relevant to understanding the cultural picture. In fact, contestation between points of view and meanings is a crucial aspect of the social dynamic. These nodal points of disagreement and different points of view can be precisely the most intriguing domains of cultural movement and thus new opportunities.

What we mean when we say that something is "cultural" is that it is roughly similar to what we find in other members of the particular group we are considering, and unlike what we would find in members of a contrast group. This is why it is confusing to say that people share a culture, as if culture were common property. We may have strictly identical amounts of money in our respective wallets without sharing any of it!

Understanding a people's culture exposes their normalness without reducing their particularity...It renders them accessible: setting them in the frame of their own banalities, it dissolves their opacity.

People who have made comparative studies of many different societies, know that when status is ascribed, rather than achieved, individual efforts towards excellence are not directed through any form of innovation; rather, the enhancement of status occurs only through the realisation of a previously well defined role position. It is only with social change, or when some form of continual dynamic disequilibium occurs in a society, that we begin to observe the development of achievement motivation in its modern form.

The notion of dream interpretation far antedates the birth of psychoanalysis, and probably served an important function in most, if not all, historical societies. In having lost this function, modern man has also lost the best part of his nature, which he obliviously passes on to the next generation of dreamers.

It's because there are too many people who want to stop us having fun. That's the reason.

The full measure of a culture embraces both the actions of a people and the quality of their aspirations, the nature of the metaphors that propel their lives. And no description of a people can be complete without reference to the character of their homeland, the ecological and geographical matrix in which they have determined to live out their destiny. Just as a landscape defines character, culture springs from a spirit of place.

I did not see Pirahã teenagers moping, sleeping in late, refusing to accept responsibility for their own actions, or trying out what they considered to be radically new approaches to life. They in fact are highly productive and conformist members of their community in the Pirahã sense of productivity (good fishermen, contributing generally to the security, food needs, and other aspects of the physical survival of the community). One gets no sense of teenage angst, depression, or insecurity among the Pirahã youth. They do not seem to be searching for answers. They have them. And new questions rarely arise.

We live in a culture of complaint because everyone is always looking for things to complain about. It's all tied in with the desire to blame others for misfortunes and to get some form of compensation into the bargain.

Literalness, however, is not the substance from which human culture is made.

Culture is not trivial. It is not a decoration or artifice, the songs we sing or even the prayers we chant. It is a blanket of comfort that gives meaning to lives. It is a body of knowledge that allows the individual to make sense out of the infinite sensations of consciousness, to find meaning and order in a universe that ultimately has neither. Culture is a body of laws and traditions, a moral and ethical code that insulates a people from the barbaric heart that lies just beneath the surface of all human societies and indeed all human beings. Culture alone allows us to reach, as Abraham Lincoln said, for the better angels of our nature.

An encounter with other cultures can lead to openness only if you can suspend the assumption of superiority, not seeing new worlds to conquer, but new worlds to respect.

One-third to one-half of humanity are said to go to bed hungry every night. In the Old Stone Age the fraction must have been much smaller. This is the era of hunger unprecedented. Now, in the time of the greatest technical power, is starvation an institution. Reverse another venerable formula: the amount of hunger increases relatively and absolutely with the evolution of culture.

The more we claim to discriminate between cultures and customs as good and bad, the more completely do we identify ourselves with those we would condemn. By refusing to consider as human those who seem to us to be the most __avage_ or __arbarous_ of their representatives, we merely adopt one of their own characteristic attitudes. The barbarian is, first and foremost, the man who believes in barbarism.

[T]here are in fact no masses, but only ways of seeing people as masses.

The single most important human insight to be gained from this way of comparing societies is perhaps the realization that everything could have been different in our own society _ that the way we live is only one among innumerable ways of life which humans have adopted. If we glance sideways and backwards, we will quickly discover that modern society, with its many possibilities and seducing offers, its dizzying complexity and its impressive technological advances, is a way of life which has not been tried out for long. Perhaps, psychologically speaking, we have just left the cave: in terms of the history of our species, we have but spent a moment in modern societies. (..) Anthropology may not provide the answer to the question of the meaning of life, but at least it can tell us that there are many ways in which to make a life meaningful.

It may be in the cultural particularities of people _ in their oddities _ that some of the most instructive revelations of what it is to be generically human are to be found.