brand

Branding is the art of differentiation

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time__r __ore efficiently_ or __ore economically___sn__ progress, but is instead bad business. Very bad business.

And while a brand is so much more than a company__ logo, the logo is one of the key ambassadors to any brand.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

Having a me-too brand is a death sentence.

Cookie cutters are for baking, not branding.

When it comes to branding and the ever-changing social media phenomenon, you__e not a mushroom. In other words, you shouldn__ be kept in the dark and fed a pile of...well, you get the idea.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

Your brand exists to differentiate. __ame crap, different day_ won__ do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that__ simply too busy to listen.

The opposite of value is a commodity item with little or no perceived value _ which means people are not seeking it out and when they do, it__ merely one of the many choices (so very likely the cheapest offering will get the sale).

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it__ irrelevant. But to the right audience, it__ a passion.

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates __oyalty_ to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.

So it comes down to scarcity, one product or service having qualities you won__ find everywhere or ideally, anywhere. It__ the job of every brand to seek that out as their standard, their stamp.