branding

An exceptional brand culture has the effect of a charm, it entices and binds people.

If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.

Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched.

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it_ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression

Embody the Unique Value Proposition through a consistent brand system

If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.

The world doesn't celebrate your similarity but your difference

Without sense of purpose and clear direction of your life, you will only be building a fake brand of you

There comes a point when you realize that these things, these brands, aren't "enough." Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction.

The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Personal Branding is the combination of one__ skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others

If building a disruptive, dynamic brand is not in your plans, neither is profit.

Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level_ We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah_ what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.

Feedbacks are means for brands to look back.

Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.

Lack of credibility slays your character

Your WHY for your BRAND is more important than the HOW.