design

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it__ better, it__ simpler, and it__ at the forefront of technology. That__ where Steve likes to be, in both his products and his stores.

So that__ our approach. Very simple, and we__e really shooting for Museum of Modern Art quality. The way we__e running the company, the product design, the advertising, it all comes down to this: Let__ make it simple. Really simple._ Apple__ design mantra would remain the one featured on its first brochure: __implicity is the ultimate sophistication.

For good or for bad, we define ourselves in many ways by the gadgets we use and the clothes we wear. We don't want to surround ourselves with cheap products. Nobody really aspires to that. We also don't want to pay for a diamond-encrusted ereader. We don't need bling; we just need to feel like the design speaks to us.

In pursuing a __ay,_ Japanese typically move beyond an interest in craftsmanship to a kind of sacred search for the ultimate.

By shaping the menus we pick from, technology hijacks the way we perceive our choices and replaces them with new ones. But the closer we pay attention to the options we__e given, the more we__l notice when they don__ actually align with our true needs.

Modernism isn't a design ethos any more, it's an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role... The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is an identity. And that identity is something we are encouraged to incorporate into our perception of self, that anonymity is proposed as something to emulate. Whimsy and uniqueness are indulgences.

Trying to become something in a world where everyone wants to become something is a thing that needs God's programming.

Further, the same Arguments which explode the Notion of Luck, may, on the other side, be useful in some Cases to establish a due comparison between Chance and Design: We may imagine Chance and Design to be, as it were, in Competition with each other, for the production of some sorts of Events, and many calculate what Probability there is, that those Events should be rather be owing to the one than to the other.

A first-rate story is easily killed by second-rate design.

There are a lot of conventions, a vocabulary and a set of practices and assumptions that underlie most professional book design. Since design is important to the eventual success of your book whether you attempt to do it yourself or hire it out, it pays to know something about those conventions and assumptions. After all, we don__ want anything getting in the way of your communication with your readers. You__e got a message for them, a story to tell, or ideas to spread. That__ what__ important.

I know how you feel. But people can't surpass their true design. Our talents, our gifts. All programmed into us from the start. I know this because since birth... I was made to destroy.

With an architect as your guide, you canresponsibly stop worrying about what spacessomeone else might want in a house and focus only on those things your house should include.

It is ridiculous to lay down to people where a thing should stand, design everything for them from the lavatory pan to the ashtray. On the contrary, I like people to move their furniture so that it suits them (not me!), and it's quite natural (and I approve) when they bring the old pictures and mementos they have come to love into a new interior, irrespective of whether they are good taste or bad.

Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.

Things don't always look as they seem. Some stars, for example, look like bright pinholes, but when you get them pegged under a microscope you find you're looking at a globular cluster__ million stars that, to us, presents as a single entity. On a less dramatic note there are triples, like Alpha Centauri, which up close turns out to be a double star and a red dwarf in close proximity. There's an indigenous tribe in Africa that tells of life coming from the second star in Alpha Centauri, the one no one can see without a high-powered observatory telescope. come to think of it, the Greeks, the Aboriginals, and the Plains Indians all lived continents apart and all, independently, looked at the same septuplet knot of the Pleiades and believed them to be seven young girls running away from something that threatened to hurt them.Make of it what you will.

Incessant smiling is one of the deadly tools used by someone whose intent is to make others cry.

The name of a great writer is usually bigger than the title of his book. Both literally and figuratively.

When one ponders on the tremendous journey of evolution over the past three billion years or so, the prodigious wealth of structures it has engendered, and the extraordinarily effective teleonomic performances of living beings from bacteria to man, one may well find oneself beginning to doubt again whether all this could conceivably be the product of an enormous lottery presided over by natural selection, blindly picking the rare winners from among numbers drawn at random. [Nevertheless,] a detailed review of the accumulated modern evidence [shows] that this conception alone is compatible with the facts.