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Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new thing. No, two years from now, that bubble will not burst. There is no bubble. What social media represents is an evolution in the field of communications, just as the Internet and mobility before it. The tools will change, the platforms will evolve, but the way in which people communicate with other people through digital networks and electronic devices has been fundamentally transformed through the development of social media. We did not grow tired of the telephone, of the...

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Olivier J. Blanchard

Social Media ROI: Managing and measuring social media efforts in your organization

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The usual fiction _ that the war would involve precision targeting and the careful avoidance of civilian deaths _ was stated by Tony Blair at the beginning of the war. After similar bombing campaigns against Yugoslavia and Iraq, Blair was by now acting as virtual White House spokesperson, providing the pretence of an 'international coalition' in what was clearly a US war. This role was more important than Britain's military contribution, which in the early days of the bombing campaign was token and probably of no military value. The British army did later prove useful, however, when it was...