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THE ORGANIC FOODS MYTHA few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic."Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.Suzy Kassem,Truth Is Crying

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Suzy Kassem

Rise Up and Salute the Sun: The Writings of Suzy Kassem

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It might be a little silly for someone getting to be my age to put this into words, but I just want to make sure I get the facts down clearly : I'm the kind of person who likes to be by himself. To put a finer point on it, I'm the type of person who doesn't find it painful to be alone. I find spending an hour or two everyday running alone, not speaking to anyone as well as four of five hours at my desk, to be neither difficult or boring.

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Haruki Murakami

What I Talk About When I Talk About Running

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Die slowlyHe who becomes the slave of habit,who follows the same routes every day,who never changes pace,who does not risk and change the color of his clothes,who does not speak and does not experience,dies slowly.He or she who shuns passion,who prefers black on white,dotting ones "it__" rather than a bundle of emotions, the kind that make your eyes glimmer,that turn a yawn into a smile,that make the heart pound in the face of mistakes and feelings,dies slowly.He or she who does not turn things topsy-turvy,who is unhappy at work,who does not risk certainty for uncertainty,to thus follow a dream,those who do not forego sound advice at least once in their lives,die slowly.He who does not travel, who does not read,who does not listen to music,who does not find grace in himself,she who does not find grace in herself,dies slowly.He who slowly destroys his own self-esteem,who does not allow himself to be helped,who spends days on end complaining about his own bad luck, about the rain that never stops,dies slowly.He or she who abandon a project before starting it, who fail to ask questions on subjects he doesn't know, he or she who don't reply when they are asked something they do know,die slowly.Let's try and avoid death in small doses,reminding oneself that being alive requires an effort far greater than the simple fact of breathing.Only a burning patience will leadto the attainment of a splendid happiness.