wine-business

At the end of the day, it's just grape juice. No one needs anything that I make. The last thing we need is another wine on the shelf. So that just makes me grateful for the people who do enjoy it.

I feel like you can__ judge a book by its cover, that__ always been the story of my life. I can walk into any restaurant and people would be floored to learn that I know what I do about wine, let alone that I ran one of the best wine programs in the world.

Some people say, "What difference does it make what color the winemaker is that made the wine? Judge the wines off their own merit." Like, of course. And I do believe that my wine is judged off its own merit. But the fact is that when you walk into places and people can't believe that you're the principal or you're the owner or you made the wine, it's mind-blowing to me some days. It's like, wow. That's why we need to continue talking about it.

We__e all been in positions where we felt out of place or not accepted for whatever reason. For me, that__ been my life. I__e always been that person that stood out. And what makes you an outcast is what makes you unique, and you should harness that. Being a black sheep gives you creative license to do sh*t differently.