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winners-and-losers

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Song of myselfWith music strong I come, with my cornets and my drums, I play not marches for accepted victors only, I play marches for conquer'd and slain persons. Have you heard that it was good to gain the day? I also say it is good to fall, battles are lost in the same spirit in which they are won. I beat and pound for the dead, I blow through my embouchures my loudest and gayest for them. Vivas to those who have fail'd! And to those whose war-vessels sank in the sea! And to those themselves who sank in the sea! And to all generals that lost engagements, and all overcome heroes! And the numberless unknown heroes equal to the greatest heroes known!

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Danny explained, __eforms always create winners and losers, and the losers will always fight harder than the winners._ How did you get the losers to accept change? The prevailing strategy on the Israeli farms _ which wasn__ working very well _ was to bully or argue with the people who needed to change. The psychologist Kurt Lewin had suggested persuasively that, rather than selling people on some change, you were better off identifying the reasons for their resistance, and addressing those. Imagine a plank held in place by a spring on either side of it, Danny told the students. How do you move it? Well, you can increase the force on one side of the plank. Or you can reduce the force on the other side. __n one case the overall tension is reduced,_ he said, __nd in the other it is increased._ And that was a sort of proof that there was an advantage in reducing the tensions. __t__ a key idea,_ said Danny. __aking it easy to change.

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Michael Lewis

The Undoing Project: A Friendship That Changed Our Minds