The universe and its design is often one of arbitrary horror.
Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
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Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
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Once we got to eating, the idea of happiness returned to me. Not the feeling, the idea. Would a regular girl be happy simply eating a hot meal with a great deal of chew to it? Maybe happiness is a simple thing. Maybe it's as simple as the salty taste of pork, and the vast deal of chewing in it, and how, when the chew is gone, you can still scrape at the bone with your bottom teeth and suck at the marrow.
As time moves on the line will blur. It will no longer seem to be the simplicity of good versus evil, but good versus fools who think they are good.
The Sophisticate: __he world isn__ black and white. No one does pure good or pure bad. It__ all gray. Therefore, no one is better than anyone else.__he Zetet: __nowing only gray, you conclude that all grays are the same shade. You mock the simplicity of the two-color view, yet you replace it with a one-color view_.
Intent not followed by action is an insult to your design. Decide what you want, create a plan, and get your ass out there!
They think I__ simpleminded because I seem to be happy. Why shouldn__ I be happy? I have everything I ever wanted and more. Maybe I am simpleminded. Maybe that__ the key: simple.