Quote preview background for Mark Schatzker
...the question of portion size. When I ate Doritos or a Big Mac, I dept on eating and eating, and later experienced McRegret. So why when I ate a fourteen-week-old barred rock [heirloom breed chicken] or a grapefruit did I find it tremendously delicious and yet tremendously satisfying? If these foods tasted better, shouldn't I have just kept on gorging?Fred Provenza believes the difference comes down to what he calls "deep satiety." "Fundamentally," he told me, "eating too much is an inability to satiate." Wen food meets needs at "multiple levels," it provides a feeling of "completeness" and offers a satisfaction that's altogether different from being stuffed.
Mark Schatzker The Dorito Effect: The Surprising New Truth About Food and Flavor
Turn into a Quote Card

Quote Detail

...the question of portion size. When I ate Doritos or a Big Mac, I dept on eating and eating, and later experienced McRegret. So why when I ate a fourteen-week-old barred rock [heirloom breed chicken] or a grapefruit did I find it tremendously delicious and yet tremendously satisfying? If these foods tasted better, shouldn't I have just kept on gorging?Fred Provenza believes the difference comes down to what he calls "deep satiety." "Fundamentally," he told me, "eating too much is an inability to satiate." Wen food meets needs at "multiple levels," it provides a feeling of "completeness" and offers a satisfaction that's altogether different from being stuffed.
MS
Mark Schatzker

The Dorito Effect: The Surprising New Truth About Food and Flavor

Quick Answer

What this quote page tells you

This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.

Related Quotes

More quote cards from the same area

"

The Earth's health is the only standard that is all-encompassing enough to overcome the ethnic, cultural, religious, and national tensions that are rending the world asunder. Only the Earth can become the central axis around which which world peace can be spun, for no religion is more compelling, no single nation larger, and no peoples older than the Earth itself. For that to happen, the collective human consciousness must expand enough so that our highest identification is as Earth-Humans.

IL
Ilchi Lee

Magos Dream: Meeting with the Soul of the Earth

"

His meals were always punctual. Whether she cooked well or badly he did not know; it was a matter of total indifference to him. During his meals, which he ate at his writing desk, he was busy with important considerations. As a rule he would not have been able to say what precisely he had in his mouth. He reserved consciousness for real thoughts; they depend upon it; without consciousness, thoughts are unthinkable. Chewing and digestion happen of themselves.