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The food problem is a flavor problem. For half a century, we've been making the stuff people should eat--fruits, vegetables, whole grains, unprocessed meats--incrementally less delicious. Meanwhile, we've been making the food people shouldn't eat--chips, fast food, soft drinks, crackers--taste ever more exciting. The result is exactly what you'd expect.
Mark Schatzker The Dorito Effect: The Surprising New Truth About Food and Flavor
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The food problem is a flavor problem. For half a century, we've been making the stuff people should eat--fruits, vegetables, whole grains, unprocessed meats--incrementally less delicious. Meanwhile, we've been making the food people shouldn't eat--chips, fast food, soft drinks, crackers--taste ever more exciting. The result is exactly what you'd expect.
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Mark Schatzker

The Dorito Effect: The Surprising New Truth About Food and Flavor

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We worked side by side building our sandwiches. Mine, just a few modest layers of meat and cheese, with a bit of lettuce for some added crunchiness; his, a Dagwood, piled high with turkey, ham, salami, lettuce, tomatoes, two kinds of cheese, and__ere those jalapenos__ith a teetering slice of bread carefully placed on top__here__ no way that__ going to fit into his mouth__e admired it for a moment then using his giant paw, smashed it into submission.