It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.
DA
Author
David Amerland
/david-amerland-quotes-and-sayings
49
Quotes
7
Works
Author Summary
About David Amerland on QuoteMust
David Amerland currently has 49 indexed quotes and 7 linked works on QuoteMust. This page is the canonical destination for that author archive.
Works
Books and titles linked to this author
Google Semantic Search: Search Engine Optimization (Seo) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time
SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions
The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.
The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions
The Tribe That Discovered Trust: How Trust Is Created, Propagated, Lost and Regained in Commercial Interactions
Quotes
All quote cards for David Amerland
Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.
Social media is the empowerment of the individual at the expense of the system.
Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.
Everything that happens now in the online world is part of a conversation.
The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen.
To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compelling enough for a wide enough adoption to create sustainability.
Communication without a specific focus is just noise. It achieves little beyond taking time and energy.
The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.
A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.
Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation _ the ability of search to understand the __niqueness_ of you.
Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.