Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.
EK
Author
Erin Kissane
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2
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1
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Author Summary
About Erin Kissane on QuoteMust
Erin Kissane currently has 2 indexed quotes and 1 linked works on QuoteMust. This page is the canonical destination for that author archive.
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The Elements of Content Strategy
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