I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.
FM
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F. Marco-Serrano
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About F. Marco-Serrano on QuoteMust
F. Marco-Serrano currently has 1 indexed quotes and 1 linked works on QuoteMust. This page is the canonical destination for that author archive.
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Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
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