Gary Keller

If today your company doesn__ know what its ONE Thing is, then the company__ ONE Thing is to find out.

You need to be doing fewer things for effect instead of doing more things with side effects

Task switching exacts a cost few realize they are even paying.

It is not that we have too little time to do all the things we need to do , it is that we feel the need to do too many things in the time we have.

The brain makes up l/50th of our body mass but consumes a staggering 1/5th of the calories we burn for energy. If your brain were a car, in terms of gas mileage, it__ be a Hummer. Most of our conscious activity is happening in our prefrontal cortex, the part of our brain responsible for focus, handling short-term memory, solving problems, and moderating impulse control. It__ at the heart of what makes us human and the center for our executive control and willpower. The __ast in, first out_ theory is very much at work inside our head. The most recent parts of our brain to develop are the first to suffer if there is a shortage of resources. Older, more developed areas of the brain, such as those that regulate breathing and our nervous responses, get first helpings from our blood stream and are virtually unaffected if we decide to skip a meal. The prefrontal cortex, on the other hand, feels the impact. Unfortunately, being relatively young in terms of human development, it__ the runt of the litter come feeding time.

Lacking a clear formula for making decisions, we get reactive and fall back on familiar, comfortable ways to decide what to do. Pinballing through our day like a confused character in a B-horror movie, we end up running up the stairs instead of out the front door. The best decision gets traded for any decision.

Instead of a to-do list, you need a success list - a list that is purposefully created around extraordinary results.

find the lead domino, and whack away at it until it falls.

It__ important to realize that on the journey to achieving big, you get bigger. Big requires growth, and by the time you arrive, you__e big too! What seemed an insurmountable mountain from a distance is just a small hill when you arrive__t least in proportion to the person you've become. Your thinking, your skills, your relationships, your sense of what is possible and what it takes all grow on the journey to big. As you experience big, you become big.

When you strive for greatness, chaos is guaranteed to show up.

Happiness happens when you have a bigger purpose than having more fulfills, which is why we say happiness happens on the way to fulfillment.