Guy Kawasaki

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn__ easy, but it__ fun and sometimes even lucrative. Plus, your book could change the world.

Starting your book is only the first five miles of a twenty-six-mile marathon that__ one-third of a triathlon (authoring, publishing, and entrepreneuring).

Writingis therapeutic. It helps you cope with issues that seem gargantuan at the time.The process of expressing yourself about a problem, editing your thoughts, andwriting some more can help you control issues that you face.

I have a hardcore attitude: a __elf-published, ghost-written book_ is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book__articularly a self-published one__hey have the right to expect that it__ the person__ writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.

Doing, not learning to do, is the essence of entrepreneurship.

Successful companies are started, and made successful, by at least two, and usually more, soulmates.

The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible), the market will pass you by.

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You__l know that you__e likeable when you can communicate freely, casually, and comfortably with people.