Guy Kawasaki

Let yourself be enchanted in small ways.

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

While we're living, we need to get over ourselves and accept others if we want to enchant people.

Great companies start because the founders want to change the world... not make a fast buck.

Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.

I travel all the time.

Patience is the art of concealing your impatience.

If you have to put someone on a pedestal, put teachers. They are society's heroes.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is.

Ambitious failure, magnificent failure, is a very good thing.

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

If you don't toot your own horn, don't complain that there's no music.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

The beauty of Goodreads is that you know you__e sowing in a field where everyone, by definition and self-selection, loves to read.

_ People deserve a break. The stressed and unorganized person who doesn__ have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don__ judge people until you__e walked a mile in their shoes. Give them a break instead.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur__r APE.