James Rebanks

I have seen the tourism market shift over the last ten years with greater value attached to the culture of places, seen people growing sick of plastic phoniness and genuinely wanting to experience places and people that do different things. I see how bored we have grown of ourselves in the modern Western world and how people can fight back and shape their futures using their history as an advantage not an obligation.

We don't give up, even when things are bad.We pay our debts.We work hard.We act decently.We help our neighbours if they need it.We do what we say we will do.We don't want much attention.We look after our own.We are proud of what we do.We try to be quietly smart.We take chances sometimes to get on.We will fail sometimes.We will be affected by the wider world...But we hold on to who we are.