Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

What helps people, helps business.

When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.