Magnus Scheving

Health is never going to go out of fashion.

When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports.

You think aerobics is not a cool sport? I think you are wrong. It requires amazing discipline - flexibility, fitness, knowledge. And you have to do it with a big smile on your face. Also, I once performed in front of 10,000 screaming women. I tell you something, I'd rather do that than kick a ball around in front of a few men.