I think any branding for me is band-related. It's really weird to get used to the exposure, because I am a naturally introverted person, and I'm not exactly social. Occasionally I can get comfortable enough to talk, but I spend a lot of my days not talking, especially when I'm at home and not on tour.
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Nate Ruess
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As a songwriter I hate this whole, 'If it's a sad song, it has to sound like a sad song thing.' And that goes all the way back to my days with the Format. I'm an insane narcissist, so if I have to get something off my chest, I'll get something off my chest.
Even now, when I try and think of band names just randomly, I'm so thankful that 'fun.' is the name of the band. I never really think twice about it. It is so simple and so easy.
I think it's really cool, but Jimmy Eat World and Gin Blossoms did it better than anyone. People don't realize just how awesome the Arizona history is, especially for alternative music. Growing up, that's all I ever wanted to be was those two bands.