Russell Grandinetti

It__ always the end of the world,_ said Russell Grandinetti, one of Amazon__ top executives. __ou could set your watch on it arriving._ He pointed out, though, that the landscape was in some ways changing for the first time since Gutenberg invented the modern book nearly 600 years ago. __he only really necessary people in the publishing process now are the writer and reader,_ he said. __veryone who stands between those two has both risk and opportunity._ Amazon Signs Up Authors, Writing Publishers Out of Deal. New York Times, 10/16/2011