Seth Godin

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?_- Seth Godin, sethgodin.com

At the age of four, you were an artist. And at seven, you were a poet.

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.That would be you.

A genius looks at something that others are stuck on and gets the world unstuck.So the question is: Have you ever done that?

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason._ (p.98)

Don't wait for the right answer and the golden path to present themselves.This is precisely why you're stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way.The way to get unstuck is to start down the wrong path, right now.Step by step, page by page, interaction by interaction. As you start moving, you can't help but improve, can't help but incrementally find yourself getting back toward your north star.You might not end up with perfect, but it's significantly more valuable than being stuck.Don't just start. Continue. Ship. Repeat.

The relentless act of invention and innovation and initiative is the best marketing asset.

Initiative and starting are about neither of these. They are about __et__ see_ and __ry._ If there__ no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don__ show (because it__ difficult to show) the hero or the villain making a choice.

Starting isn__ like that. Starting something is not an event; it__ a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That__ starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you__e closer than you were yesterday or last week, but you__e still...

I define anxiety as experiencing failure in advance_and if you have anxiety about initiating a project, then of course you will associate risk with failure.

People have come to the erroneous conclusion that if they__e not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we__e fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.

It__ okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.

The challenge, it turns out, isn__ in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.