Seth Godin

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

Do What You Want; these are the 4 most frightening words brought to us by the Connection Revolution. If you want to sing, sing. If you want to lead, lead. If you want touch, connect, describe, disrupt, give, support, build, question__o It. You will not be picked. But, if you want to pick yourself__o for it. The cost is that you own the results.

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Wouldn't it be great to be gifted? In fact... It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

Librarians who are arguing and lobbying for clever e-book lending solutions are completely missing the point. They are defending the library-as-warehouse concept, as opposed to fighting for the future, which is librarian as producer, concierge, connector, teacher, and impresario.

Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Don__ be different just to be different. Be different to be better.

The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.

It__ all a risk. Always. That__ not true, actually. The only exception: it__ a certainty that there__ risk. The safer you play your plans for the future, the riskier it actually is. That__ because the world is certainly, definitely, and more than possibly changing.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.Social change, education, new-product launches, religious movements... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment.