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Today__ businesses can__ just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
Paul M. Rand Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
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Today__ businesses can__ just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
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Paul M. Rand

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

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