Technology offers great communication tools. Social media helps make connections. And, heart to heart conversations take place face to face and not over email, Whatsup, Facebook or Twitter. Don't be deceived.
Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from acustomer__ needs to an "organization__ operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how an "organization should plan, manage, and leverage social media as a means to increase the bottom line.
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Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from acustomer__ needs to an "organization__ operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how an "organization should plan, manage, and leverage social media as a means to increase the bottom line.
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