branding

Branding is to constantly create a perception in the mind of consumers that there is no product like yours

To reimagine IT, IT branding needs to be part of IT transformation effort.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

Man is a social being; it__ not surprising we love social proofs, it sells brands fast

What makes your brand stick and tick is your ability to make it memorable

Don't beg for platforms, build your platform.

Don__ just do the obvious and predictable stuff, be remarkable!

Feedbacks are brands free assessment tool

Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand__hich is a lot of brand, brand-wise.

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.

Either you follow-up or you fold-up

Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

We are addicted to attention, but when it comes to paying attention, we are not accessible.

We are _ the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

Brands and customers alike, do evolve

Personal brands have become anvils on which great businesses are forged

I put the bra in brand, and I top it!