Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.
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In this time of 'information overload', people do not need more information. They want a story they can relate to.
I travel the world. I Take nothing but pictures, kill nothing but time and leave nothing but footprints.
People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'."Create your story... publish it online and make sure people will find you when they Google you.