The mission that Jesus invites us to participate in is primarily a relational one in nature. Our ability to sustain our relationship in a meaningful way will have a direct impact on our missional fruitfulness.
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Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people.
On an individual and corporate level the church is learning to love and accept people where they are at on their journey along with providing opportunities and experiences for them to engage relationally with other Christians along with exploring the implications of Christ's teachings. I am a big proponent of the concept that Christianity is more __aught that taught_ and that a person__ meaningful involvement in the process is critical to them experiencing the power of the gospel in their lives. This meaningful involvement takes time and persevering love.
God makes his gospel attractive through his people.
Missional leaders not only feel the burden of God's mission but they also act on the burden and act upon it sacrificially.
If evangelism is really going to be a value that your church embraces, the church will have to embrace the changes that will take place when evangelism is activated in the church.
Keep at it! Remember marketing is building a relationship! If you use marketing for a year and stop, you cut off your relationship with the larger community. Then you will have to re-start the relationship all over again. The old adage __t takes six to stick_ is proven true over and over again. I realized this in year three of our church plant. I think of the hundreds of people that came to our services that had no connection with me or our people because we were willing to build a sustained relationship with them through marketing.
Missional leaders understand the power of connecting relationally in their community through personal networking.