Quote preview background for Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
Turn into a Quote Card

Quote Detail

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Quick Answer

What this quote page tells you

This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.

Related Quotes

More quote cards from the same area

"

We don't value craftsmanship anymore! All we value is ruthless efficiency, and I say we deny our own humanity that way! Without appreciation for grace and beauty, there's no pleasure in creating things and no pleasure in having them! Our lives are made drearier, rather than richer! How can a person take pride in his work when skill and care are considered luxuries! We're not machines! We have a human need for craftsmanship!

BW
Bill Watterson

There's Treasure Everywhere: A Calvin and Hobbes Collection